Responsive - Testers Research

I collected some Testers and Stock which you test perfume on by visiting a big department store in Leeds. Here is what I found and my opinion on what works well and what doesn't. This will give me good inspiration and an idea when it comes to creating my own:-


Hermes

Hermes had teo seperate tester stocks for different fragrences. One had a fold in to create a small booklet. On the outside was the gold foiling lettering and on the inside the logo embossed. This is cost effective saving on ink and also adds a touch of class and elegance. This felt expensive when i grabbed it. 

Salvatore  Ferragamo

The Salvatore Ferragamo stock was nice enough but had no reall quality when plkaced next to the others. Just digtal print on some nice white stock. That's it really. 

They did have a tester however, which you could take away with you. I liked the idea of this because it's a great way to get people to wear your fragrance out and about. The little solid glass bottle had the logo printed onto it which was a neat touch and the booklet which held it was interestedly put together, holding the bottle with just folds which is clever. 

Jimmy Choo

Aimed at women. Pink stock with silver foiling. Again adds a little touch of class to the tag.

Chanel

The Chanel was probably my favourite. They had been both die cut and embossed. This saves on cost because there is no printed but makes it look just as classy as all the others, if not more. 

Dolce & Gabbana 

Not really my thing this but can see why women would be attracted to this. Gold foil on black adds class and the die cut is another process used to make it stand out, shaped like the bottle itself. 

Another interesting execution. This appears to be a label tag for clothing but is used for testers. this is good because it will soak in the perfume leaving a lasting scent and is something a little bit different to all the others. 

OUGD503 - Creative Partners - Tablet Packaging Research

Asda Pain Relief

The design is pretty horrible on this but I suppose it does the job. The main this I can take away is the clean type that has to readable and legible in order for it to function as well as the brail that you can see raised across the front of the packet. 

The back again isn't great design wise but contains important information about the dosage, the product and ingreadients. This needs to be included on the packaging for medicine, or to make the perfume look legitimate at least. 

Moving onto the inner packet, the type again contains important information about what the tablets are as well as how to take them. The pattern is always repeated because parts get destroyed when a tablet is popped out and the material is ripped. Something to take on board. 

The information leaflet contains again further information about the product and how to take it. This is something that could enhance our tablets by making them look more legitimate.

Gaviscon 

The packaging design is better. The illustration helps demonstrate the product and the brand has a clean colour scheme and logo. Again, the embossed braille has been used for blind people. A common occurrence on pharmaceutical packaging. Something I'll consider.

The tablets contains numbers and so does the packaging. Little touched like this make the products seem more legit.

Again, numbers and logo's used on the tablets. 

The repeat pattern on the back of the packet is used again, this time on a diagonal which is a ore common occurrence than straight across.

Tetralysal

Again, the box uses braille embossed. This packaging looks much more medical than the over the counter ones.

Unusual packaging, which leaves more room around each separate tablet. The material is more flexible than the standard blister pack. The type is still printed diagonally across. Quite a unique and interesting way of packaging the tablets.

Common things included on information leaflet is borders and barcodes. They are generally folded into long thin strips too so they can be folded around the tablets. 

Rennies

Smaller packet from Rennies so you can take it on the move with you which could be something to consider. This time the tablets are packaged in smaller blister packs of 6. 

Vintage Strepsils Tin

This vintage strepsils tin is something that I picked up a couple of years ago because I love the simplicity and design of it, and also the colour scheme. 

Responsive - Creative Partners - Swiss Design in Packaging

Swiss Design in Packaging

Geigy

In its heyday in the 1960s, Basel-based company Geigy (now part of Novartis, one of the world’s biggest pharmaceutical multinational)  was one of the leading proponents of the International Typographic Style, Switzerland’s influential post-war graphic design movement. 

With their asymmetrical designs, sans-serif typography and block colours, the brand’s Swiss Style advertising and packaging have inspired generations of designers.

The design studio at Geigy was crucial for the development and, subsequently, for the international reception of Swiss Style in graphic design,’ explains Janser. ‘Geigy’s typography was as playful as it was controlled, and its design department was known for its use of scarce but strong visual elements, as well as bold colours – unsurprisingly, given that colours, in the form of fabric dyes, were some of Geigy’s most important products.’ Geigy’s packaging, produced in the late 1950s, also broke new ground: ‘It promoted the company brand instead of the product brand, which was a revolutionary step at the time.’

Use of gridded lines to divide up the information. 

Unusual Packaging, using bold colours and sans serif typefaces. 

Bold sections of colour to split up the information. 

Possibly using imagery of medical implements? This could work well to get the point across. 

Highlighting areas of the body to which the 'medicine' is perscribed for. Using clean lines and bold colours. 

Close ups of certain bone and joints. Creating quite abstract bold shapes that are still recognisable to the body part. This could be good playing around with chemical make ups and linking this to shapes. 

Again, another good use of medical imagery. This time, the image almost looks like a photogram, a nice effect. 

Bold sections of colour with sans serif typefaces is what Geigy are most well known for. This is so simple but so effective. 

Also looking at some of the designs printed onto the pills, this is something that we could look into for the 'prefume pills'. Interesting to see which typefaces are used and also the name of the company 'Geigy' with the strength of the pill printed on there too. 

Ikea Packaging

I also decided to look at Swedish company Ikea, as i'm a massive fan of how they promote and package their products. The design is very much swiss minimalist and is applied across a wide range of product packaging successfully. 

Inkjet Paper, Just a simple circle which is colour coded for the different weights. 

food packaging. The bold colour on white theme is continued throughout their food packaging. The clean lines of the illustrations make it easy to see what the product is straight away, without even having to read it. 

cheese. Thinking outside the box using the cheesgrater as the symbol. clean illustration.

sardines. This is a really innovative idea. Thinking about how the packaging can be part of the illustration used to promote. great idea. 

labels

pasta. This is black print on clear plastic, letting the content of the packet do the talking. 

The Sunlight Pill

BoraBora is a design concept for a sunlight pill by Quentin Vaulot and Goliath Dyèvre of French design duoVaulot&Dyèvre. The concept was part of the Miniflux exhibition by Gallery Tator for the 2011 Lyon Festival of Lights.

"Moodiness, flaccid skin, looking dull, tendency to depression! You are obviously in lack of sunshine. Our range of supplements Kelvin Lumen restores the vitality you need. Sunset Laboratories offers a wide range of solar radiation, Borabora, the Maldives, Haiti and the Bahamas, ask your pharmacist. Read the instructions carefully. Do not exceed the recommended daily dose. This additional Solar should not totally replace natural exposure. Avoid abusive use."

How cool would it be if these pills actually worked!?