Lecture Seven - High/Low Culture - Notes


High Culture

High culture is a term, now used in a number of different ways in academic discourse, whose most common meaning is the set ofcultural products, mainly in the arts, held in the highest esteem by a culture. In more popular terms, it is the culture of an elite such as the aristocracy or intelligentsia, but also defined as a repository of a broad cultural knowledge, as a way of transcending the class system. It is contrasted with the low culture or popular culture of, variously, the less well-educated, barbariansPhilistines, or the masses.[1]

Low Culture

 Low culture is a term for some forms of popular culture. Its opposite is high culture. It has been said by culture theorists that both high culture and low culture are subcultures.

It is claimed that in simple terms, low culture is a derogatory term for popular culture. This means everything in society that has mass appeal. In today's society, this would involve things like 'take-away' meals, gossip magazines, books that are current best sellers, and sports such as football, basketball.

n argument that has arisen over the past few decades is that Popular Culture is synonymous with consumer generated media. Some theorist refer to this view of culture as a debate of popular culture versus culture industry. Where the first refers to the genuine expression of an artistic phenomena and the second where culture is being manufactured for an audience. This is increasingly a non-black and white argument with regard to the nature of  Aesthetic Relations(our judgement of good) and the neo-Marxist view that we now have. As touched upon in Dr. Strangelove’s lecture, historically and at times, currently, the Intellectual Elites dictate what is ‘high’ and ‘low’ culture; and by default, what is good and bad artistic expression. In short, often a past reason for the propagation of culture was for the moral em-betterment  of the ‘masses’. This is an issue of class, and power, that was a focal criticism of Marxist theories. 

Quite a tacky video but it has a great soudntrack on there and is clear with the information so it's worth a watch.

Lecture Six - Film Theory 3 - Notes


looking further into American Giallo cinema. Here is the trailer to one of my favourite films, Deathproof. Tarrentino is an inspiring auteur and this film makes me want to se more of the American Giallo genre. 

From this, i began to look into the grind-house genre which director Tarrentino has also been involved in with Planet Terror. Here are some fake grind-house trailers which are sceptically hilarious and bring a new found love to this genre for me!

Here is also the trailer for Planet Terror, a film which i have seen and as mentally scared from.

Interesting body of text on Italian Cinema audiences in the 1940's and 50's...

Context Of Practise - Favourite Designers

Kate Moross // Female // Graphic Designer 

3 Pieces of Work...

Young Turks // Record Company Logo Design

T-Shirt Design // Personal Work

Recycled Screen Prints // Personal Work 

Information On Kate...


am a 25 year old London based creative. I run ISO & Isomorph Records which you can read about here. I have a fascination with three sided shapes, illegible typography, and freeform lettering.
If you have questions about my work, I will do my best to answer them, but incase you are in a rush, you can try my FAQ. If you just want to just keep in touch you can follow me on my twitter, facebook, tumblr and flickr.
My studio is located here: First Floor / Portland House / 164 New Cavendish Street / London / W1W 6YT
If you would like to pop any thing in to post to me - I love mail swaps and am always happy to exchange goodies.

For Illustration & Design 
I am represented by Breed

For Film & Moving Image 
I am represented by Pulse Films
All work © Kate Moross 2011

How do you explain what you do to your parents?
I don’t have to go into too much detail, I think they get it on the most part. They are part of the reason I do what I do, encouraged me in my career from a really young age.

Who do you look like?
A seven year old boy.

Did your education count?
Yes, but perhaps not in the most traditional way. It was more what happened around the learning that counted.

What’s the best mistake you have ever made?
I make too many to notice.

When did you realise that this is what you were good at?
Because I sucked at most other things in comparison.

What rules do you live by?
Hard work, and good behavior.

What makes your day?
A coffee from Kaffeine and a cigarette in the morning while ticking things off an ever-growing to-do list.

What did you want to be when you were growing up?
An inventor, I didn’t realise it at the time that that is basically what a designer is.

What one thing would you like to be remembered by/for?

What’s your favourite combination?
Pancakes, bacon and maple syrup.

10 reasons why i like Kate...

2. Contemporary 
3. Pattern
4. Repetition
5. Illustration
6. Use of Colour 
7. Hand Drawn Type
8. Doodles (way she works)
9. Composition
10. Different to a lot of things (own style going on)

Eduardo Recife // Male // Freelance Art Directer // Designer // Illustrator

3 Pieces of Work...

Hotel Emiliano // Book Cover Ilustration

Urban Golf Store, London // Branding

Verde Magazine // 3 Illustrations for an article on world culinary 

Information On Eduardo...

Eduardo Recife / Misprinted Type
Freelance Art director, graphic designer and illustrator.

For business enquiries email me at:

For my Personal Porfolio, typefaces and extra info, please visit:
or just drop me a line to say hello!

"I´ve been drawing since I was little. At school I had notebooks filled with drawings instead of  notes. I used to tattoo my buddies with a black ink pen. I used to draw on any kind of surface when I was bored... I believe its what I do best. Its also the best way for me to comunicate things I cant find words for... Its a theraphy, its a hobbie, its a job,its what makes me happy." Eduardo Recife

Misprinted Type is online since 1998. It is my playground! It started at first as a way to simple distribute the fonts I was creating back then. Later on I decided to also put some collages and drawings... Today Misprinted Type is where I put my ideas together, either in the form of a simple text, a collage, a drawing or a typeface. Everything you see here is my personal works and projects, there is no client, no brief, nothing... Call it design, illustration, art or a waste of time, for me its a theraphy, a hobby and what makes me happy. Eduardo Recife


Sorry, but no. My own advice would be to practice and experiment a lot. There is not a plugin or a rule to do such things

Where do you find the images to use in your work?

Images come from vintage books and magazines. I collect these material for over 10 years...

Well, there are a few prints and other stuff avaliable at the shop section!

I don't know... Sometimes I ask myself the same question.

Arte Y Deseño
Bandit 7
Black Tipografico
Brasil Inspired
Bulgaria Magazine
Cassandra Fax Project
Computer Arts“Typography Special
Computer Arts 101
Digital Video World
Estado de Minas
Exploring Typography
Forward Mag
Graphic Magazine
Great Graphics on a Budget
How Magazine
IDEA Design
IDN Magazine
If You Could
Illusive 2
Laught it Off Annual
Photoshop Focus Guide
Poster-Art: Innovation in Poster Design
Semi-Permanent05 Sidney
Shots directory
Spatium Magazine: CollectingMania
Taschen's 1000 Favorite Websites
The Drama
The Picture Book: Contemporary illustration
Tipos e Grafias
Type Addicted "The new trend of A to Z typo-graphics
Web Designing

Do Outro Lado: Collective Show : Japan Embassy (Japan) 2010

August: Collective Show: Guerrero Galley (US) 2010 
Retroistm: Collective Show: Retrospect Galleries (Australia) 2010 
Fax Ex-Machina: Collective Show: KK Outlet (UK) 2010 
This is the end of the world as we know it: Mohs (Denmark) 2009 
Brasil Illustrated: Collective Show: Gallery 32 (UK) 2009 
Sem Titulo: Collective Show: Mamacadela (Brazil) 2008 
AAAAAA Exhibition: Collective Show: Ras Gallery (Barcelona) 2007
Art Trek3: Collective Show: Galerie Mekanik (Belgium) 2007

Junta: Collective Show: Scion Gallery (USA) 2006

Snowball in Hell: Collective Show: Garde-Rail Gallery(EUA) 2005

44 Boards: Collective Show: Mahan Gallery (USA) 2005

The Drama A-Z: Collective Show: New Image Art Galery (USA)2005

The Drama A-Z: Collective Show: Ada Gallery (USA) 2005

The Drama A-Z: Collective Show: Lump Gallery (USA) 2005

Next Festival: (Lithuania) 2005

5dsl & FaestHetic: Contribution for show/book. (USA)

Centro + Media: Collective Exhibition (Mexico) 2004

Entre a Casa e o Jardim: Collective Exhibition in Brazil

Expo Arte Digital: Collective exhibition in Rio/Brazil

SIUE Exhibition: 4 Postards (USA)

10 reasons why i like Eduardo...

1. Collage
2. Contemporary 
3. Vintage
4. Texture
5. Illustration
6. Pattern 
7. Colour Mixing
8. Individuality 
9. Composition
10. Type and Image (Hand-drawn and Collage)

Neighborhood // Studio // Design

3 Pieces of Work...

Monarch // Casino // Playing Card Design 

Monarchs is a deck of Casino Quality playing cards produced by Theory11 and printed by the U.S. Playing Card Company.

Oaksterdam Hudrophonics // Product Design // Branding

Oaksterdam Hydroponics is a medical grade organic fertilizing system produced in Oakland, CA. The packaging is a multi-tiered solution, integrating three different quality levels and over thirty different combinations of chemicals for various stages of growth.

Personal Work // Screen Prints

Information On Neighborhood Studio...

The Neighborhood Studio is your "One Stop Shop" for all things design related. Clients range from entrepenuers, advertising agencies, publications, pro bono charities and the occasional "Lost Dog" flyer for a friend in need. With global communication erasing all barriers between clients and creative solutions, Neighborhood Studio is essentially right next door. 

Neighborhood Studio is the design shop of Curtis Jinkins, award winning designer/art director with eight years of agency experience.

For more information about the collaboration process, see the "Neighborhood Studio Corporate Strategy for Transglobal Communication Services" fig. 1A.

This is the personal portfolio of CURTIS LYNN JINKINS. Graduate of the Portfolio Center in Atlanta, previously employed by my friends at Planet Propaganda in Madison, WI, and currently freelancing in Austin Texas.
I'd love to work with you, shoot me an email

10 reasons why i like Neighborhood...

1. Versatile
2. Contemporary 
3. Traditional Elements (Monarch Cards and Logo Design)
4. Corporate Simple Logo Design
5. Texture
6. Pattern 
7. Introducing Native Backgrounds to design (Red Indian Patterns)
8. Individuality 
9. Simple Type Layout/Composition 
10. Colour Coding 

How To // Basic FACTUAL information on the Diamond Buying Guide

This is more basic information on the four c's and other information regarding buying diamonds. We know it is factual - it is from a trusted source. What we need to do is re-word the information in a much more simple, friendlier tone to make it fit within our app and website...

4 Cs Of Diamonds

Various characteristics of diamonds are graded and categorized by the diamond industry. Learning about diamonds is first learning about the "four Cs" of diamonds which are considered the most important grades and categories:
  • Cut
  • Clarity
  • Color
  • Carat weight
These are the criteria jewelers use when grading diamonds, and they're the ones you'll need to understand to buy the right diamond for you.
And then there's the "Fifth C":
  • Certificates


Cut is probably the most important, and most challenging, of the four Cs to understand. The brilliance of a diamond depends heavily on its cut.


Most diamonds contain some inner flaws, or inclusions, that occur during the formation process. The visibility, number and size of these inclusions determine what is called the clarity of a diamond. Diamonds that are clear create more brilliance, and thus are more highly prized, and priced.


Colorless diamonds are the most desirable since they allow the most refraction of light (sparkle). Off white diamonds absorb light, inhibiting brilliance.

Carat Weight

A carat is the unit of weight by which a diamond is measured. Because large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentionaly to its size. Read this guide to get a better understanding of what a carat is and how it affects the appearance of a diamond.

The Fifth C: Certificates

The diamond certificate, which is sometimes called a grading report, is a complete evaluation of your diamond that has been performed by a qualified professional with the help of special gemological instruments. Each stone bears its own recognizable, individual characteristics, which is listed on the certificate.

How to // App Interface Design Research

Iv'e been looking through some apps on an iphone just to see what overall aesthetics, composition and layout is used throughout. This way i can get some basic ground rules and inspiration before i go to create my own.

A lot of the things between different apps are varied, such as buttons are in different places. some are more interactive than other like games for example. I looked at various different types of apps to get an overall view. I realised that for most apps, and what will be needed in the one i create in particular is a nav bar at the bottom. This bar stays consistent throughout every page of the app and usually contains buttons so that the user can easily return to different parts of the app.

I decided this would be the best option to take. To have a navbar at the bottom, with maybe a 'Home\Page' button and a 'Back' arrow button.


Image Source // L QUID

See here the nav bar at the bottom has forward and backwards buttons as well as a bookmark button. That is the standard internet buttons on safari iphone. 

The buttons that remain consistent are at the top of this app. These are clear, easy to see and easy to use which is something i will have to think about. 

Again the icons used here are clear and easy to understand. Easily placed and layed out on the page. Another thing i will consider carefully. 

Image Source // APP BITE

The 'Log In' page is simple. does the job. 

The body copt is helvetica here i think. It needs to be legible and readable for everybody to use with no problems. Other fonts are used for titles etc. which will be okay for the idea i have. 

Image Source // G B M

Here is ust an image showing some of the buttons used. They need to be big enough so the user can click the touch screen easy enough and not press another button by acciedent. They also need to be clear, easy to read but also quite astheticlly plasing.

I like the way that a gradient is usde in order to make the buttons look 3D. Also, you cant see this here but when the button is pressed on the app, it changes appearance so it looks like a 3D button has been pressed in. This is a nice touch and it also lets you know which button you have clicked. 


This is an information app much like what i will be creating. 

The simple imagery used here is good. It is simple, clear, gets the point across, yet is still quite stylish and aesthetically pleasing.

Source // SQSPACE

This is an app for Square Space. 

This is definitely what style we would want to go for. Keeping it simple and elegant. Black and white 

I also like the black and grey info graphics that are included on this app, maybe something we could work into our project. 


Image Sources // IPHONE COUNTRY

These buttons are nice for the 'Navigon' GPS system App for your car. 

The buttons again are big and bold. The type is really legible and stands out. 

I like the black buttons on black background. By using the white gradient on the buttons they really stand out but still look quite sleek and elegant for an interface design. 

When we come to the actual use of the App. The big space has been left, rightly so, for the actual GPS map. The top buttons and type again is consistent and easy to use. The black bar at the bottom again works well in the interface with the white gradient.

Here you can see the really simple pictogram icons at the bottom. They are easy to understand, easy to recognise and also easy on the eyes. 

The black on white again is simple but so classy. You cannot go wrong with this design. 

Type works well. It stands out and is big enough to read clearly. 

Introducing the grey boxes now, still works well. 

I really like the design for the buttons used for the on/off switch and the volume control. 

Finally i will just touch on interactions. 

The more interactive an app, the better it is to use in my opinion. 

This app for the clock for example. It is still really simple but the fact you can scroll through the times and turn on the red lights to mark dates is really good. I find bringing the user more into the app this way can make it a much more exciting experience for them. 

I will take on the board all the differetn factors when creating the interface for my own app. 

The main things to think about are. 

  • Interactiveness
  • Button Sizes (being big enough)
  • Ascetics (Sleek and Classy)
  • Legible and Readable Type 
  • Simple Layout and Composition
  • Navigation Bar at the bottom is a MUST!

How to // Simple Imagery Icon Research

As i am creating simple pictograms for the app and all the icons throughout, i thought i would look at some inspiration for this. I decided to work in black and white as this seems the be the easiest understood, it's clear and sleek in design...

Source // Web Design

Source // Genuis Artist

Looking more at app or desktop icons. I like the style of the square with the curved edges. A nice white gradient across it makes it look more like a 3D button, which i think will work well in this case.

Source // Deposit Photos

I also ilke this idea of the bottom set of icons. They look embossed into the blue texture. This could make for a nice design within my interface. 

Source // FF PSD

Found these on a blog and thought they was really interesting. Easy to understand symbols for cooking. 

Design for packaging needs to be easily understandable, simple and clear which i really like. 

Source // Vectory Lab


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