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How To // Basic FACTUAL information on the Diamond Buying Guide

This is more basic information on the four c's and other information regarding buying diamonds. We know it is factual - it is from a trusted source. What we need to do is re-word the information in a much more simple, friendlier tone to make it fit within our app and website...

4 Cs Of Diamonds

Various characteristics of diamonds are graded and categorized by the diamond industry. Learning about diamonds is first learning about the "four Cs" of diamonds which are considered the most important grades and categories:
  • Cut
  • Clarity
  • Color
  • Carat weight
These are the criteria jewelers use when grading diamonds, and they're the ones you'll need to understand to buy the right diamond for you.
And then there's the "Fifth C":
  • Certificates


Cut is probably the most important, and most challenging, of the four Cs to understand. The brilliance of a diamond depends heavily on its cut.


Most diamonds contain some inner flaws, or inclusions, that occur during the formation process. The visibility, number and size of these inclusions determine what is called the clarity of a diamond. Diamonds that are clear create more brilliance, and thus are more highly prized, and priced.


Colorless diamonds are the most desirable since they allow the most refraction of light (sparkle). Off white diamonds absorb light, inhibiting brilliance.

Carat Weight

A carat is the unit of weight by which a diamond is measured. Because large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentionaly to its size. Read this guide to get a better understanding of what a carat is and how it affects the appearance of a diamond.

The Fifth C: Certificates

The diamond certificate, which is sometimes called a grading report, is a complete evaluation of your diamond that has been performed by a qualified professional with the help of special gemological instruments. Each stone bears its own recognizable, individual characteristics, which is listed on the certificate.

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