Design Production - Mutton Quad - Existing Restaurant Competition

I felt that it would be appropriate to research into existing restaurants, both physically and online presence to give me both inspiration and to also review the competition in the segment of the market that I will be targeting.

My Restaurant is English Italian and Contemporary, so this is a good field to research in to see direct competition .


Jamies Italian


Interior/Exterior

The interior and exterior is again very homely. Bright Red chairs, Modern Fittings with a contemporary feel. Not too clean cut. 

Menu / Identity

The logo combines the modern sans serif typeface with the classically serif 'Italian' underneath. I think this gives off the message that the Restaurant is quite contemporary but also classical in the food it serves. 

The Menu is not too formal, it's quite contemporary design that is also very welcoming and homely to make the customer feel comfortable. 

Website

The website keeps the consistent colour scheme following on from the menu. It is quite contemporary design but also really light hearted. Using modern typographic styles, appealing to a younger audience. 

Ask Italian

Interior/Exterior

As you can see here from the Interior of both these Italians. Very Similar. Both Contemporary. both use lot's of Red, White and Earthy tones too to add the homely feel. 

Menu / Identity

Logo is Fresh looking, Very modern. More so than Jamie s Italian, but this also goes fro the Interior. Good play on words and placement of type can reach out to quite a broad audience, whilst remaining fresh and up to date. 

Again, similarities between Jamies Italian and Ask Menu. similar Price range for a start which is what I will be entering at. They both use this antique white background colour which adds to the 'homely' feel and similar colours are used in general. Orange and Red a reoccurring colour palette. 

Website

Again, very similar to Jamies Italian, which the modern typography and colour scheme. 

Prezzo

Interior/Exterior

Prezzo seems generally a little more 'classier' than the other two. Less homely but still gives off Italian vibes. The black and white colour scheme is clean cut and builds an identity for the company. I want to find a balance between this and the more 'homely' approach. 

Menu / Identity

Logo is very clean cut again. Looks Sophisticated but also inviting enough to not be too expensive. 

Surprisingly the price range is slightly lower than the other two italians but this doesn't really come across int eh branding which I'm not sure is a good or bad thing. The menu itself resembles that of wetherspoons so this is where the design has let the branding down. 

Website

Website also lets the brand down more. I was expecting more of the black and white colour scheme to add a touch of class as a pose to this bright, clean cut but very 'common' style of branding, which could be linked to any cheap high street gastropub. 

Pizza Express

Interior/Exterior

Menu/Identity

I really like the black and white Pizza Express Logo. It is timeless in one sense because it looks really old, very greek, handcrafted but also fits really well within a contemporary environment. I think they have found a perfect balance here. It's also very different to anything else around so instantly stands out. 

The menu compliments this design perfectly. Much cleaner with white space with black text, still using this colour scheme. Introducing accents of this lime green to freshen it up, fit in with the colour seen in the photographic imagery, and to also highlight certain areas.

Website/App

Again, the website and App compliments the branding. I really like the use of the white horizontal lines in the logo and even in the uniforms as you can see in the image above. I feel that it's important to keep a constant brand that can be applied across various different product ranges. This is probably the most successful brand out of the ones I have research further into. They use the same colour scheme as Prezzo, but in a much more successful way in my opinion. 

Various Other Competition

LEON Restaraunts

Wagamama

Strada

Design Production - Mutton Quad - Further Branding Research

Iv'e started to look further into the branding of the Restaurant across other fields, in particular, items such as aprons, food and other stationary as well as the Interior & Exterior of the Restaurant. 

___Fat Cow 

I really like this idea of etching into the wood and can find this may fit really well in with my theme already. I think that I will give this process a go in order to push the branding into different methods to see what results I could possibly achieve. 

____Mercado 1143

Starting to think more about interior and exterior of the Restaurant and how the products interact with their environment. I could possibly expand the design into products and placement. 

Classic Burger joint Branding 

This is useful to look at more interior of the Restaurant and how the brand can be portrayed throughout.  Signage is something else that could be a possibilty. For instance, the 'No Smoking' sign in the image above links in well with the whole brand of the business. 

Dear Me Brasserie

Here, you can see how the branding and colour can be portrayed throughout a larger product range. You can also see how the colour interacts with the eating environment, which is something else to consider.  

Nonna Rossa

This Branding I found for Nonna Rossa is very useful for inspiration on stuff to mock up. I didn't think of some things such as the clothing and van. this could help reassure the brand across more platforms and give a more realistic interpretation of how it might function in the real world.

Reuben Hills

Possibly across coffee cups, signage and food products?