You Are Reading

Lecture 14 - Social Media and Communication - Notes

Original Notes 

Revisit - Presentation 


basic breakdown of social media 

 Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange ofuser-generated content."[1] Social media is ubiquitously accessible, and enabled by scalable communication techniques.

This article is interesting on Forbes. It questions whether social media is ruining communication and how does this relate to using it as a means to advertise and comunicate?


As human beings, our only real method of connection is through authentic communication. Studies show that only 7% of communication is based on the written or verbal word. A whopping 93% is based on nonverbal body language. Indeed, it’s only when we can hear a tone of voice or look into someone’s eyes that we’re able to know when “I’m fine” doesn’t mean they’re fine at all…or when “I’m in” doesn’t mean they’re bought in at all.
Social media and community have changed the landscape of communications. Corporate communication personnel now need a new set of competencies. Businesses need an understanding of these changes and adopting these changes are essential for each person responsible for corporate communication. A better understanding will help you leverage the strengths of community and social media.

This Youtube video explains how instead of 'one-way' advertising. you can now reply via networks such as twitter. 

I looked further into the  Nike+ campaign. Some screenshots from the website...

Giving users an interactive way to look after their fitness. It almost seems like a game to me. This helps them sell products by keeping customers 

Comments for this entry

Leave your comment


Copyright 2010. All rights reserved.

RSS Feed. This blog is proudly powered by Blogger and uses Modern Clix, a theme by Rodrigo Galindez. Modern Clix blogger template by Introblogger.