OUGD501 - COP - Design Development

I've been working on designs for throughout the publication and they are mainly split into four different categories which are Imagery, Text Elements (body copy) , Quotes, Inforgraphics. Here is some development throughout these different sections...


Imagery




I started by creating distorted images using my chosen colour scheme along with patterns and textures as well as mainly Facebook screenshots I generated then further manipulated. I juxtaposed imagery in order to create a distorted vision which would enhance the users experience when interacting with the publication itself. I wanted to create the sense of being brainwashed which is what again relates directly to the subject. 





I took a similar approach when creating the heading page for 'This Rise of Social Media' section of the book which will look at how Social Media websites such as Facebook have grown into the biggest institutions in the world. Again using the two colours really creates dramatic contrast whilst also giving the book a clear identity and referring to the original colours scheme which was drawn from Facebook. I used different numbered images scattered around the page which relates to each topic raised in that section. 





I wanted to use nostalgic imagery such as the very vintage computer here, which will be printed A2. I wanted this to try and emphasise how much the world has changed since the invention of computers and the internet, and it's only been just over 10 years. I thought I would do this by trying to get people to remember life before Facebook or even the internet and using very nostalgic imagery throughout might be a subtle way of doing this. The image has been half toned and will be printed large scale. 






More distorted imagery, this time juxtaposing nostalgic imagery with modern technology. These pieces are meant to look sort of like a computer virus which in turn will unsettle the user of the publication slightly. It will also be quite confusing for them which again relates directly to my original concept. As this will be placed at the back of the publication, I added the pop up which lets people know that they haven't checked their Facebook in over an hour, so they must return immediately. This is a final idea that will hopefully get people to realise how much they spend social networking. 


I think by juxtaposing the vintage interface design with the modern mac window displays, it not only reassures the effect of creating a computer in printed form but also merges the two styles to see how far we have come since then. 



incorporating 90's style when computers and the internet had just taken off and people was starting to get access to to this in their own houses. Pamela Anderson is a massive image of the 90's and things happening around this time. 



Facebook Profile







I used the design styles of the Facebook Profile to help emphasise certain sections of my publication. Again, this reassured my idea of creating the internet in printed form and although it was the most obvious way to depict, it also seemed to be the most effective for the purpose. 

I used exact typefaces and imagery that would be found on the website along with the layout to create my very own version of the website. I then replaced various sections with bits of text or imagery that relating to the content of the book. 


Quotes 




Various quotes are used throughout the publication at intervals. I used different techniques to help make them stand out. This one I have highlighted certain areas in a rough way to appear like it has been done with a british through the serif typeface. This helps emphasise certain areas of the text but also adds a sense of unjust as it emphasises what is happening with social media. 






A slightly more serious topic is simple emphasised by created a box for the type to sit on. This section will be printed on acetate, so the bold red blocks will be effective when placed over the separate pages behind it. 





Again this is to try and through the reader off. It appears to be some sort of coding but is really just brail printed over the top of the text. Nether the less, it distorts the type, making it harder to read, but all for good reason, relating to the topics raised about concentration and how the brain read information online. 








Bodycopy





With the body copy, I wanted to create sections of type that would stand out against the very confused layout. I figured that the most effective way of doing this might to create 'windows' or 'pop-ups' that you might get on a computer screen. I created these myself like the one above, simple lines to appear like an older version of a pop up window. 





I also took influence from more modern day pop up windows. This is a version of a macbook window which I have re-designed to help fit my text. I included buttons that relate to the piece of text. A yes or no question is asked and the buttons are their for the user to make the decision based on information they've just read. 








I created various other ways of placing body copy as I wanted the style to be a very eclectic mix. This type here has been placed in a version of a Facebook Timeline, with different boxes containing the different paragraphs. This is again a direct reference to Facebook. 












Infographics







Here are some original inforgraphics that I come up with sticking with the red and blue colour scheme along with basic shapes and graphs to help keep the information clear and easy to digest. I wanted the graphics to be very simple and easy to understand, which is a bit of a contrast to other elements within my book. 




Percentage Statistics




Again, these simple bar graphs create structure within the publication. They are nothing too fancy, but I wanted the look of these inforgraphics in particular to be like they would appear in some sort of case report. Quite professionally and simply presented whilst also sticking to the theme of my book to some extent. 




Senior Facebook Members Graph









As mentioned in one of the crits for this project, I decided to throughout the book, focus on the older generation who are getting sucked into the social media phenomenon as well as the younger members. For this reason, I decided to use facts and figures on senior members which I found online and transform these into visual information. 

I used dots on a basic graph to represent percentages or amount of people who use the website. The key is found at the bottom and linked to the number sections so you can decipher the information this way. 






OUGD501 - COP - Content for Publication

I needed to nail down the content of this publication so I did this by creating a separate document containing it. I split the book into four different main sections;

- The Rise of Social Media
- The Physcology of Facebook 
- FAD (Facebook Addiction Disorder 
- Voyeurism 

I also had a subsequent introduction and conclusion as well as a breadth of quotes taken from my essay and further research. I kept notes on my sources and included these at the end of the text.

You can take a look at my content here, via ISSUU ; -



OUGD501 - Symptoms of FAD (Facebook Addiction Disorder)


1. Increased Usage

If you are spending more time on Facebook than ever before, it’s possible that you’re suffering from FAD. Those with an addiction feel compelled to be on the social network as often as possible. If you’re logged in first thing in the morning and are still using the site after you are laying in bed for the night,you may want to seek help.

2. Fake Relationships

Those suffering from FAD have a need to constantly build their number of friends. This is usually the result of low self esteem, and they fill this void by making more virtual friends than real friends. If you don’t know who the majority of your Facebook friends are, it’s a sign you have FAD.

3. Withdrawal

If you ever feel symptoms of withdrawal when you cannot be on Facebook, it’s a major sign of FAD. If you feel anxious when you cannot be on the social network, you need to receive help.

4. Topic of Communication

If you are constantly talking about Facebook, it’s a sign that you have FAD. The majority of your conversations should not revolve around Facebook, what you saw on Facebook or what you did on Facebook.

5. Notification Excitement

If you receive email or mobile notifications every time activity happens on your wall, and you receive a euphoric feeling every time a notification appears, you need to seek help. While it is nice to be communicated with, it should not be the most exciting thing that happens throughout your day.

6. Oversharing

Those who are addicted to Facebook also tend to overshare. If you find that you are changing your status update or profile picture at least once every hour, it means that you are spending too much time on the site. Plus, oversharing can lead to harm. There is no need to tell all of your Facebook friends every single detail about your life, as some of them may use this information against them.

7. Lost Relationships

If you have lost real relationships—or worse, jobs—due to Facebook, you’ll want to seek treatment. The use of Facebook should never replace family, friends and careers. If you are not spending time with your family, if you no longer attend Girls Night Out because you’d rather sit on Facebook, and if you have been fired because of Facebook (or at least been reprimanded for your use during company time) you have FAD.
Facebook Addiction Disorder is a serious illness, and if you don’t seek treatment, it can spiral completely out of control. The best thing to do if you believe that you are suffering from FAD is to meet with a psychologist, as they’ll be able to address your situation and help you work through it.

OUGD501 - COP - Physcology of Facebook Research





According to Facebook’s Newsroom, Facebook now has 901 million accounts (as of march 2012), with more than 500 million who are active on a daily basis. That’s an impressive figure considering that Facebook was only founded in 2004.

One can’t help but wonder what is it that makes Facebook such a popular and successful socialnetworking site. It has even gotten to a point where people could get addicted to Facebook, an unofficial condition known as Facebook Addiction Disorder (FAD).



If Facebook can be so alluring, there must be something about the activities within that users can derive satisfaction from. So what do people actually get out of Facebook? Perhaps by looking at the most common activities that users engage in on Facebook, we might be able to tell the psychological and social appeal of the social networking site:


To ask why would anyone think people care about their updates is to ask why do people want to talk and communicate with others. We’re, after all, social beings who wish to connect with the rest of the world.




The satisfaction comes about when our statuses get acknowledged, or even better, ‘approved’. Deep inside, we users know that each time we update our statuses, many of our ‘friends’ will get to see it and possibly react to it.

It is this awareness that makes us want to shout out (in fact, status updates used to be known as ‘shoutouts’ in Facebook) our statuses. Thereafter, it gradually becomes a conditioning process where the user gets rewarded with acknowledgment and approval each time his or her status receives feedback from ‘friends’.


Source : http://www.hongkiat.com/blog/psychology-of-facebook/



Context of Practice - Essay - Quotes

New Media and The Information Society 



Page 187 : Fake Identities with No Fear : 

Those who are excited about the possibilities of Social media and the Internet are failing to ask who will control the information, to whom it will be made available, and to who's interests it is likely to be run. The answers to these questions can be traced back to the needs of global capital. For instance, social communities are places built upon irony and play, unlike real communities which are places of obligation and responsibility. If within cyberspace we are able to disguise our identities, this effectively denies the possibility of a genuinely democratic communicative exchange, where the particularity of the "other" has to be engaged. Instead, it creates a 'Kingdom of information, whose palatial halls we may wander, without fear, free from chaos, dirt and obscurity'.

Page 188: Online Communities Emerge, Real Communities disappear : 

Indeed the desire to create 'virtual' communities over the web, both points to the disappearance of 'real' communal relations, and to the fact that humans desperate need a sense of belonging, and will create this with whatever tools they currently have to hand.

The human need a desire for community are what the advocates for cyber solutions are currently manipulating.

Page 201: Intimacy at a distance :

With the arrival of the Internet, Mobile Phones and Multi-Channel Television Cultures, the shifting of images and perspectives have invited the prospect of a more generally global as well as local sets of concerns. The medias ability to move text and images through time and space opens up the possibility of what J.B. Thompson (1995) had described as 'intimacy at a distance' .

Virilio (1999) argues 'it is necessary to determine what is negative in what seems positive. We know we can only advance in technology by realising its specific accident, it's specific negativity'. Indeed Virillio has argues over many publications that the impact of new technolgies is overwhelmingly negative. The 'real time' of modern communications has fundamentality altered and distored our shared conception of reality.

Page 202: New Identity, distancing from Real Human Relations :  

In the promise of cyborg realtions, which melt the sidinctions between humans and technology, what is being offered is the 'thrill of escape'. In the new media universe, we are invited to choose new disguises and  assume new identities, thereby distancing ourselves from real human relations.




Identity

Page 25/25 : 

They are hardly a valid substitution for the solid, and pretending to be yet more solid, forms of togetherness that thanks to their genuine or putative solidity could promise that comforting (even if fraudulent) "we feeling" - not offered by surfing the net.

To  quote Clifford Stoll, a self-confessed, but now cured, internet addict: "...we are losing the ability to enter into spontaneous reaction with real people."

Page 82 : Anxiety :

There is a constant threat to social integration and also to the feeling of individual security and self-assurnace. This in turn creates and maintains a state of high anxiety. The task of putting ones self identity together, of making it coherent and presenting it for public approval requires lifelong attention , continuous vigilance and incessant effort with no hope of respite.



Digital Visual Culture 

Page 183:

Domestic consumption of visual digital culture must be sharply contrasted to the metaphor of 'the window on the world'.



Facebook and Panopticism: Healthy Curiosity or Stalking?



Page 2 : Facebook effect on people : 


This begs the question: What are younger generations doing online today, and why are they spending so much time there? Use of the Internet for daily communication has an effect on the socialization skills for many people. With the advent of social networking sites and matchmaking websites, “some researchers have recently postulated that computer-mediated communication and online social networks foster connections between participants, supporting a wide array of relationships” (Lampe, Ellison, & Steinfeld, 2006, p. 167). Thus, communication through social networking sites should be studied because it affects people in different ways.



Page 3: Watching without being seen :

An analysis of Foucault’s interpretation of Bentham’s panopticon explains that “the watcher cannot be seen or identified by the watched, the [watched] develop an impersonal and anonymous relationship with power. Without being able to verify the presence of the watcher, they soon behave as if they are being watched, without knowing for certain whether or not this is the case. Thus, discipline becomes self-regulatory”(Downing, 2008, p. 82). Watching without being seen is actually a common practice
within our social lives; and the same can be said for our social lives online: People can view the profiles of their acquaintances without their knowledge every day, and multiple times a day. This encompasses what Downing suggests in her analysis of Foucault that “the effects of disciplinary power are not exercised from a single vantage point, but are mobile, multivalent and internal to the very fabric of our everyday life” (p. 83). Using this theoretical framework as a model for a strict reading of the Facebook community, multiple users come together as an equal yet diverse group to form a virtual community where the act of viewing one another’s profiles centrally is not seen as uncommon or as stalking; rather, it is a norm of the community. Therefore, the completion of this study will help to explain current user behaviors (with respect to curiosity and stalking) on the site and to consider the implications of the findings for society as a whole.


The Rise of Social Networking Sites 


Page 4 : Facebook Success :

social networking websites have been one of the main internet success stories in recent years, Facebook
receiving most of the attention as it continues to become a growing success” (p. 471). Additionally, because “new media [have] now adapted the use of social web services as a vital means of interacting, communicating and sharing,”

Page 5 : Offline Relationships Online :

social networking websites have been one of the main internet success stories in recent years, Facebook
receiving most of the attention as it continues to become a growing success” (p. 471).  Additionally, because “new media [have] now adapted the use of social web services as a vital means of interacting, communicating and sharing,”


“…self-enhancement, self-protection and self-esteem are all motivating factors for using the Internet” (p. 5),

Page 10 : Good points about Facebook 


Lenhart (2009) also reports that the primary use of social networking sites is for personal reasons. Essentially, the project’s findings suggest that “most adults use online social networks primarily to connect with friends” (p. 6). The project’s findings also report that “enthusiastic users have used [social networks]…to help organize and disseminated information during major events…” (Lenhart & Fox, 2009, p. 2). Users also report purposes for using networking sites to include “airing complaints…, sharing ideas, forwarding interesting material, documenting events, conversing and flirting” (p. 2).

Page 12 : Lampe, Ellison & Steinfield, 2006 : Facebook Surveillance : 


Because Facebook offers features that afford users a unique look into the lives of their friends upon logging into the site, many “users may assume that others are engaging in the same types of behaviors they report in themselves, namely searching for information about their offline connections” (p. 169). Therefore, Lampe and colleagues assert that “Facebook members seem to be using Facebook as a surveillance tool for maintaining previous relationships, and as a ‘social search’ tool by which they investigate people they’ve met offline” (p. 170).

Page 12 : More Confidence Online : 

According to Joinson (2003), “some Internet users may experience less inhibition online and be more outgoing, social, and involved than in face-to-face situations” (as cited in Zywica & Danowski, 2008, p. 7).

Page 14 : Stalking / Links to Panopticon

“the aspect of ‘stalking’ was found to be a common activity on Facebook, which was generally done in
secret where users felt guilty at intruding on their friends’ privacy” (p. 473).

These ideas tie in perfectly with readings of Foucault with respect to identity and individuality and of Bentham’s rendering of the panopticon. As discussed previously, Foucault (1988) explains that “it [is] generally acknowledged that it was good to be reflective… to set aside a few moments a day…for a retreat into [one]self” (p. 27), and social networking websites typically provide an arena for one to achieve this.

Page 20 : Facebook / Panopticon 

This voyeuristic quality of Bentham’s panopticon is relevant to the world of social networking: Members of social networking communities can view their friends’ profiles at any time without their friends’ knowledge. Depending on the privacy parameters one has for their Facebook profile, almost anyone can have access to the information users make available on their profiles. This relates directly to Bozovic’s (1995) statement concerning Bentham’s panopticon that “nothing can be achieved through reality that cannot be achieved as well through appearance” (p. 7). In essence, what one makes available through virtual means becomes reality for all who have access.



Essentially, the panoptic structure involves prisoners housed in a central location within view of a guard tower where the guards are either physically watching or giving the impression that they are watching the prisoners’ every movement. This causes the prisoners to self-regulate because they believe that their actions are constantly being monitored from the guard tower. The ideas postulated by Bentham and later Michel Foucault are suggestive of user-generated social networking profiles such as those on
Facebook. Online identities are often either over the top or very limited: Neither shows a clear picture of one’s true identity, which in essence creates a fictional being that sustains an identity in a virtual space. With respect to panoptic features, social networking sites,and Facebook specifically, are unique because the watchers or guards are mostly random others and untrained eyes, as opposed to authority figures (though authority figures are present within networks as Facebook is now open to the public). Each member of the community takes on the role of the vulnerable prisoner who self-regulates based on who they think is viewing their material while simultaneously acting as a guard who watches and imposes a sense of authority over the watched.

Michael Foucault : power/Knowledge and Individuality 

Page 22 : 



Using this as a model for a strict reading of the Facebook community, multiple users come together as an equal yet diverse group to form a virtual community where the act of viewing one another’s profiles centrally is not seen as uncommon or as stalking; rather, it is a norm of the community. Essentially, this idea encompasses Foucault’s thoughts that “the panopticon is a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen, without ever being seeing; in the central tower, one sees everything without ever being seen” (p. 201-202).

Page 84 : Panopticon 



Facebook is a modern day panopticon. It is important to realize that, with regard to Bentham’s original structure, at some point or another, everyone takes on the role of the guard or prisoner. However, what is fascinating about Facebook’s panoptic features is that these roles can be taken on simultaneously. Facebook stalking, therefore, is determined to be fueled by a healthy curiosity that feeds one’s desire to know about their friends and therefore perform surveillance activities. By virtue of the site’s design, we are all encouraged to be ‘stalkers’ in some way, and the act of looking is celebrated and even embraced as just another method of keeping tabs on those we consider to be our friends, both actual and virtual.



Michael Foucault Piece on Panopticism


PAGE 64

"They are like so many cages, so many small theatres, in which each actor is alone, perfectly individualised and constantly visible."

Great sentence that describes the experience of a Panopticon. A good example would be a small theatre on stage on your own with everyone looking at you. Facebook has the same qualities of a small stage. 

"Visibility is a trap"

If everything is light and in the open, somehow this is better. Constantly visible. Always detectable. Being in the light is not nessceerily being protected. 

PAGE 65

"He is seen but he does not see... axial visibility... lateral invisibility. And this invisibility is a guarantee of order."

"The crowd, a compact mass, a locus of multiple exchanges, individualities merging together, a collective effect, is abolished and replaced by a collection of separated individuals. "

It is much easier to control the mass. People in black hoodies can slip in and out unknown but Individuals are much easier to control. 

"The major effect of the Panopticon: to induce in the intimate a state of conscious and permanent visibility that assures the automatic functioning of power. So to arrange things that surveillance is permanent in its effects, even if it is discontinuous in it's action."

Great Summary of the Panopticon. It doesn't matter if there is an observer because the panopticon is  a 'MACHINE'. 


Initial Essay (shit)


When Looking at the initial concepts of the Panopticon, it is clear that you can see how some of these effects function in todays societies. "The major effect of the Panopticon: to induce in the intimate a state of conscious and permanent visibility that assures the automatic functioning of power. So to arrange things that surveillance is permanent in its effects, even if it is discontinuous in it's action."(Foucault, Page 65). Foucoult's thoughts could quite easily be applied to Facebook as the ultimate panopticon in todays society, and in fact, social media suits the ideologies of the Panopticon alarmingly well. 

Currently, there are over 955 million users on facebook, each with their own profile, information and photographs of themselves. This makes it, probably the biggest part of the surveillant society and mentality which believes in trading surveillance for security in todays ever growing population. Whist engaging with Facebook on a day-to-day basis, we are actively becoming the surveirer as we 'stalk' peoples profiles, whilst also being constantly and critically observed in depth, by the hundreds of online 'friends'; Many of which, we don't know personally, or have never met in person. 

Facebook, in a way, is like a stage in a theatre. It's, much like the Panopticon, in the fact that it's like a "Capillary functioning of power."(Foucault, Page 62). It allows you to broadcast your life, or more realistically, elements of your life that you choose you want people to see. This causes us to be selective with what information we want to share on our profiles and also encourages to fabricate situations or even act differently in order to achieve something that we want our surveyors to see. 

On another level, we privately act as the surveyor. We can delve deep into peoples lives without them ever knowing who exactly is watching. But we do know we are being watched, which in turn makes us carefully craft our perfect life in order to feel wanted in social society. "He is seen but he does not see... axial visibility... lateral invisibility. And this invisibility is a guarantee of order." (Foucault, Page 65) When comparing this to the forces of the Panopticon, the feeling of togetherness "is abolished and replaced by a collection of separated individuals." (Foucault, Page 65) The prisoners are seen but without knowing who and when people are watching them, causing them to be on their best behaviour at all times, just like how we function across our online presence through social media websites.  

The power relation between Facebook and the user is not one of discipline, but one of coercion.  As there are increasing powers of surveillance forced upon us by the different institutes we fall under, Facebook is playing into the hands of the institutions, and in a way, becoming an institution in it's own right.  When users “share” and do so often, the value of the platform goes up, and this means that there is only one winner, Mark Zuckerberg (owner of facebook) and his advertisers . Facebook, along with other forms of expanding, extreme surveillance is slowly creating "a utopia of a perfect governed city." (Foucoult, Page 62) One in which, we are constantly trying to please each other, and inadvertently, the bigger institutions,  in a way that can give us a false sense of security, in our false online lives. 

In conclusion, I  think that those who fail to see the resemblance between the panopticon and facebook are oblivious to the amount of information Facebook knows about millions of people all over the world. When you look into applying the concepts of the panopticon to Facebook, it's easy to see how the social media site could be used for the government to help keep an extreme form of social control over us. Personally, I feel it's important to keep tabs on how much personal information is being shared through social media websites because it doesn't take much for an institution to take complete control of our lives. 





COP - Content (2)

The Effects of Social Media Culture 


Chapter 1 : The Rise of Social Media 


Facebook is the largest social network in the world with 500 million active users of whom 50% log in on a daily basis. So, there is no doubt that this website is an integral part of our lives and something that ultimately has effects on our 'off-line' lives. Some of the effects might be bigger than first presumed.


Stats


  • Facebook was launched in February 2004 and had 1 million active users by December 2004
  • Facebook has more than 500 million active users 
  • Facebook had 50 million active users on October 2007 
  • Facebook had 100 million active users on August 2008 
  • 50 percent of @facebook active users log on in any given day
  • An average @facebook user has 130 friends
  • An average @facebook user spends 700 minutes per month on facebook
  • More than 30 billion pieces of content are shared on facebook each month
  • An average @facebook user creates 90 pieces of content each month 
  • Each day, 50% of active @facebook users log in
  • Each day, @facebook Pages have created 5.3 billion fans
  • Each day, 55 million status updates are made on @facebook 
  • Each day, 35 million people update their status on @facebook 
  • Over 300,000 @facebook users helped translate the site to 70 available translations 
  • About 70% of @facebook users are outside the United States 
  • More than 150 million active users currently access @facebook through their mobile device
  • There are more than 550,000 applications currently on @facebook platform


 

More Stats

Facebook StatisticsData
Total number of active Facebook users900 million
Total number of minutes spent on Facebook each month700 billion
Percent of all Facebook users who log on in any given day50 %
Percent of 18-34 year olds who check Facebook when they wake up48 %
Percent of 18-34 year olds who check Facebook before they get out of bed28 %
Average number of friends per facebook user130
Average number of pages, groups, and events a user is connected to80
Average number of photos uploaded per day250
Global Facebook Reach Statistics
Number of languages available on the Facebook site70
Percent of Facebook users who are outside the United States75 %
Number of users who helped translate Facebook300,000
Facebook Platform Statistics
Average number of aps installed on Facebook each day20 million
Total number of apps and websites integrated with Facebook7 million
Facebook Mobile Phone Statistics
Number of Facebook users who access the site through a mobile device350 million
Every 20 Minutes on Facebook
Links shared1 million
Friends requested2 million
Messages sent3 million




More Stats

  1. Worldwide, there are over 950 million Facebook users.(Source: Facebook)  What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
  2. 500 million people log onto Facebook daily, which represents a 48% increase from 2010 to 2011. (Source: The Social Skinny 2012)  The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  3. In Europe, over 223 million people are on Facebook.(Source: Search Engine Journal)  The Takeaway: This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
  4. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012)  What this eans for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
  5. Five new profiles are created every second. (Source: ALLFacebook 2012)  The Implication: Your potential audience on Facebook is growing exponentially.
  6. Facebook users are 53% female and 47% male. (Source: Emarketer)  The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
  7. Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog)  How this can help you: Since you have the potential to reach more consumers and drive higher traffic to your site during peak usage times, consider this statistic in determining when todo more frequent or important status updates, offers and other posts.
  8. On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog)  The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
  9. There are 83 million fake profiles. (Source: CNN)  The Takeaway: Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
  10. Photo uploads total 300 million per day. (Source: Gizmodo)  The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.
  11. Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)  What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
  12. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)  The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
  13. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)  What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
  14. One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)  How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
  15. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012  The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.



Section 2 : The Psychology of Facebook


With the global sensation that is Facebook growing bigger and bigger every day, one can't help but wonder what makes is such a popular Social Networking website and why is it so alluring to the masses. By looking into the Psychology behind Facebook, we can start to reveal what it is that makes it so appealing. This can be achieved by theoretically unpicking the most common activities that occur daily on the website. There is an element of Satisfaction that makes us almost addicted to Social Media, and the satisfaction comes from the approval of others... 

Updating the Status

The Facebook Status is one of the most common occurrences within the network with 293,000 status' being updated every 60 seconds worldwide. A status is a short line of text which is generally used to tell the world how you are feeling or what you are doing but can be used to 'shout out' anything you want to. This will then appear on the 'newsfeed' of all the people who are connected to you, within the Network. 

You may wonder why anyone would even care about what you are doing or how you're feeling? But as social beings, we all have natural tendencies to crave connection with the rest of the world. When we send out a status, we are doing it with the knowledge that numerous people are going to acknowledge it and possibly even approve of it, which causes a heightened sense of satisfaction, even if this is all done subconsciously. Deep down, we know that our 'friends' will see whatever is written and it is this awareness that makes us want to get as much approval as possible in order to make us feel more secure in ourselves. 


Comments & Liking

It was found in a recent study, that the single most common activity on Facebook is commenting  on and liking other people's statuses. (http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Facebook-activities.aspx)

A reason for this, could be the fact that we crave this feedback on our own status' so much, that this subconsciously makes us like what other people have to say as a sign of goodwill, knowing and hoping that this will probably be returned in some way. This is very much linking to Reciprocity, which is a common behaviour within social networks. This works in two ways; in response to friendly actions, people are generally much nicer an a lot more co-operative than initially and conversely, when hostile actions are brought upon them, they become much more brutal with their re-actions. 





Glossary 


Facebook Statusa short line of text which is generally used to tell the world how you are feeling or what you are doing but can be used to 'shout out' anything you want to. 

Reciprocity : A behaviour within Social Networks  :  In response to friendly actions, people are generally much nicer an a lot more co-operative than initially and conversely, when hostile actions are brought upon them, they become much more brutal with their re-actions. 
















 

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