Hellfire Beer Label - Visual Research

I started this project with collecting initial visual research to help get the creative juices flowing. These are mainly what i have collected over a period of time through my pinterest. I took influence form a couple of these designs in particular and have written underneath why...

I particularly like the use of old english style black-letter type. I think the use of this with the name of the beer 'Hellfire' might play more on the ancient theme that I will be going for and could create an authentic visual. 

I really like this vintage design for Pacific Lager. Its so simple but works much better than most beer labels today. Something to consider, simplicity is key, especially when designing a beer label for creatives. 

Again, these vintage looking typefaces work well when it comes to branding alcohol. 

Creating a contemporary beer label based on traditional layouts and styles, with a modern twist. In this case, it really works. 

Again, very simple, but effective. This would probably stand out to me above cluttered labels next to it on a shelf. 

Another vintage can of ale that I found. Good use of blackletter type again, I'm really liking the look of this to represent traditions. 

Laurel Wreath is really nice boarder for the type in this instance. 

Notice the little hand holding the mood at the bottom of this label. i really like this and something like that would relate to my initial concepts for 'Hellfire'. 

I also like the idea of maybe including imagery overlaid over type. 

Hand drawn type is also something that works well on contemporary alcohol packaging. 

Love the type on this one, something which might fit in with my witchcraft and alchemic themes. 

Really like the hand here with the eye in the middle. Could be attractive to a contemporary creative audience if used in the correct context. 

Again, good use of hands here. I like the idea of somehow incorporating a hand into the design. 

Illustrative designs look nice printed white onto black. Classy, and contemporary. 

Hellfire - Research - Alchamera

Alchamera is a project I found on Behance which links in with the ancient alchemic symbols which i will be looking to include in the re-brand of the beer. I particularly like the use of colour in this work, blue over red with the two contrasting colours and also how the symbols work when laid over the top of the letters. 

Definitely something i will be taking inspiration from when deigning the label. 

hellfire - modern alchemic/palmistry interpretations

Chad Michael 

http://www.behance.net/gallery/H-A/4633453

This is a rebrand of the herbal remedy company Herbalist & Alchemist. I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments & patterns were created from the ancient language of alchemy which is what the company's traditions are built upon.

Emily Austen

This is the sort of style that I would be hoping to achieve for the re-brand of the beer. i think that this is contemporary enough to be enjoyed by young creatives but also relate back to the initial name of the beer.