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COP3 - Practical - Colour Application


The colour is integral to the Greenpeace brand. The idea is to capture attention wherever it is seen. This limited colour palette helps do that. The green must be consistantly seen as a sea of Peace, and this is made clear by the neutralness of white and black.

The reason I  decided to go with a solid green for the dominating colour was obviously because it relates to the name and ethos of the brand. 


Tints of the colour can be used to help create a tonal range within the nessacery imagery. 

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