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Responsive - Bacardi Brief - Company Products & Brands

I also decided to look at some of the drinks that are currently available from Bacardi to give me some scope of where my product can be placed within these. I also wanted to look at some of Barcardi's current brands and projects to see how my idea can stand alone or become integrated with these in some way relating to a male audience.


___Bacardi Superior

Originated in 1862, BACARDI Superior rum is the original, mixable, light-bodied rum aged in carefully selected oak barrels. BACARDI Superior is clear in colour, smooth in taste and dry in flavour with impressions of vanilla and subtle aromas of almonds and tropical fruits. Its finish is dry and smooth.

___Bacardi 8

BACARDI® 8 is aged for more than eight years in carefully selected oak barrels. After ageing it is blended to perfection featuring notes of prunes, apricots, nutmeg and vanilla over a clean woody background of oak. Its taste is smooth, rich and very full with a long and expansive finish.

___Bacardi Gold

BACARDI® Gold is amber in colour, mellow and smooth, with impressions of vanilla and a balance of walnuts, spices and tropical fruits on a subtle background of oak.

___Bacardi Oakheart

BACARDI® OakHeart is a bold, spiced rum that gets its robust flavor by fermenting in charred oak barrels. Rich and oaky on the nose, with hints of smoke and dried fruit, this exceptional spiced rum has a robust flavor that stands up to any challenge.


I tried to pick out the most 'manly' looking existing bacardi cocktails to give me some inspiration and idea of what is out there already. 

___Cuba Libre


2 parts BACARDI Superior Rum
4 parts Coca-Cola
2 Lime wedges
Ice cubes
Highball glass


Step 1. Fill a highball glass with ice cubes.
Step 2. Squeeze and drop 2 wedges of lime into the glass.
Step 3. Pour on BACARDI Superior Rum.
Step 4. Top with chilled Coca Cola.
Step 5. Stir gently and serve.

___Oakheart & Cola


1 part BACARDI OakHeart Spiced Rum
2 parts Cola
Ice cubes


Step 1. Fill a stein glass with ice cubes
Step 2. Pour on BACARDI OakHeart Spiced Rum.
Step 3. Top with chilled cola.

____Rum 'N' Coke Float


2 parts BACARDI Superior Rum
3 parts Coca-Cola
1 ball vanilla ice cream
Cubed ice


Step 1. Fill a highball glass with ice cubes.
Step 2. Pour on the BACARDI Superior Rum.
Step 3. Top up with chilled Coca Cola.
Step 4. Finish with a scoop of vanilla ice cream.

___Oakheart on the Rocks


50ml BACARDI OakHeart


Pour over ice and serve.

___Bacardi Beginnings

2012 sees the launch of BACARDI Beginnings, which sees established artists mentor the best up-and-coming music talent and showcase their sound to wider audiences.

BACARDI Beginnings features three of the UK's leading artists and producers in Friendly Fires, Mylo and Joe Goddard - each of whom has selected an up-and-coming artist.

The first opportunity the established artists will have to showcase their selected acts will be at a 150th birthday party thrown by BACARDI in London on 10th July.

Following the party the established artists will each be given a BACARDI Beginnings bursary that is to be used to showcase their chosen artists - whether that's producing an exclusive remix, putting on a gig in an unusual location or creating a compelling collaboration.

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