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COP3 - Secondary Research - Branding Terror

Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership and modus operandi, and a brief timeline of events. The group's branding the symbolism, colours and typography of its logo and flag is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

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"A successful logo is imbued with unequal parts of mythology and truth, as well as all the other positive virtues that a product or idea needs in order to thrive. Logos may lose their potency, but even the most impotent  have meaning for someone. They are charged badges of loyalty, a logo is the glue that binds disparate individuals into a unified mass. Regardless of the quality of design, an effective logo is both a bonding agent for those of similar learning and a key to the realm that excludes the non-believers and the otherwise unwelcome."

Good quote on what a logo is and what it used for. 

"Branding is a tool that has no conscious or morality. It can be used for good or bad, and sometimes fo oboth in tandem."

A great quote on how Branding has no morality attached to it. 

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