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Responsive - Bacardi Brief - Jack Daniels Research

I like the overall look of Jack Daniels and feel that I could use this as influence for the Bacardi brief in order to apply similar techniques to make the heritage of Bacardi stand out more. I feel that Jack Daniels is successful at bringing across it's history and love and care in making the product which is something that needs to happen for bacardi. 

_____Oak Barrels

____Jack Daniels Special Bottle Designs 


Really like the style of these limited edition bottles by Jack Daniels. Particularly the ones that use white script 'painted' onto the bottle, and the old school pottery 'moonshine' style bottles. The shapes of the bottles are also interesting but can only really be applied to whiskey and the heritage. A rum bottle would be more along the lines of my initial ideas and research. 

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