Design Practice 2 - What Is Good - The British Independent Film Festival - Research

after researching into different British Film Festivals I came across BiFF (The British Independent Film Festival). This has only been running for just over a year and it's really hard to find any information about it. I found the people who made the festival ( The Film Festival Guild ) who included small amounts of information on their website about the Festival...

The Festival

The British Independent Film Festival is in its second year and what an incredible line up it has! Organised by the Film Festival Guild it therefore has links to festivals around the world and is fast becoming the number one UK festival on the indie scene!

The Festival provides opportunities for independent filmmakers to have their films screened at great red carpet-style venues to a passionate audience of film professionals, film students, journalists and the general public. The Festival aims to promote and support independent filmmaking.

There are a number of awards up for grabs at the Festival, including the prestigious British Lion Award for Achievement in Film on a Low Budget.

Every year the festival screens simultaneously at a variety of venues across the UK, increasing exposure for your film and giving new audiences the chance to enjoy your movie.

The Awards Ceremony

The Festival is help at Empire Cinema, Leister Square in London on Friday 11th & Saturday 12th May 2012. This is it's second year in operation. 

The festival comes to a close with ​it's prestigious awards ceremony! Below you'll find the nominee's that have been announced (for 2012). This year, the ceremony is hosted this year by British film star Tamer Hassan (The Football Factory).

BiFF 2012

Previous Branding 

My Idea

As the festival is still really small time, my idea is to promote this is innovative ways that can stand out without using a massive budget. This could be through creating 3D posters, using things such as projection, uv/glow in the dark paint, bold colours and a fresh re-brand whilst still remaining British & Inpependant. In my opinion the 'grungy' the look is a little bit dated and cliche or 'Inpendant' British Film, sort of still rolling off the 'This Is England' style look. I want to get rid of this thought and hit back with something fresh that will make people stop and look. 

I will email 'The Festival Guild'. These are the people who run this festival along with some others. I will write out my brief properly and make sure I articulate  my ideas across in a professional manner. Hopefully they will be interested in the idea. If i produce some concepts and work for them that they are impressed by, they may go ahead in using it for the 2013/14 campaign. I think its good to link my ideas to something that exists and functions in the real world and will also give me some boundaries to work in, whilst still trying to be as creative as I possibly can.