Design Practice 2 - What Is Good - Branding Breakdown

24th SIFF

The approach for the identity is a simple and elegant solution - framing the long title with black bars reminiscent of film stripes. The look is further reinforced into a system of grid for the website, with stripes of horizontal visual elements.

I like the way that the logo is framed by the black bars. It creates a rectangular shape which means it can be applied to a range of products without looking out of place, fitting neatly into a grid. The colour is Black on White. This isn't a bad decision because it can be applied to most things whilst still standing out. 

As you look further into the branding, it's clear to see that the black on white logo works well when a secondary colour is introduced. The salmon pink colour adds more depth to the identity and provides the festival with something extra that makes it stand out without being to overpowering (sticking to three colours) 

The typography for this logo is again quite simplistic, but it works. It's not decorative or trying to be 'showy'. It's all capitals, good readability and legibility. Simple but effective, straight to the point.

You can see how the line in the logo carry on throughout the branding here in the website, with the links, then separate pages in the same style. The whole identity takes on a similar grid like structure to the logo itself. 

Indie Story

Indie Story is a small publication created for a small independent pursan film festival. It is quite clear to see where the inspiration for the 'Indie Story' logo has come from, vintage cinema tickets. 

It's quite a cliche in my opinion but then also has been applied very well to this product. I particularly like the way that the logo is applied like a strip of tickets that wraps around the whole book in a repeat pattern. The red and black colour scheme has also been used as these colours relate to traditional cinema, not only in the ticket context but also in a larger context. Think old cinemas, Red Velvet Carpet, Dark Rooms and Brass. 

Again, like the last logo, The type is quite timeless and works. Its again in capitals, readable and legible but in this logo, takes on the style of vintage cinema tickets which is a better concept. Again, the logo can be easily applied to a wider range of products, which is why it could be successful. 

Melbourne International Film Festival 

To celebrate 60 Years of MIFF, a fresh new identity needed to be designed. Using the RGB and celluloid filming techniques as theme for the project, an interactive logo was created with the letters overlapping each other to create new shapes of their own.

The Miff logo is bold and pretty unique which determines it from anything else and makes it stand out. The only criticism I could give it is that it doesn't really relate to the film in any way, but this is not nessacerily a bad thing. I like the idea that the logo can be applied in various different styles and colour schemes but again this creates a lack of consistency. 

The colour scheme is using the RGB of screen which is relevant to the subject, there is also overlapping sections making new colours which relations to he pixels in the screen. Quite a clever concept but could have been applied better in my opinion. The text used underneath the logo is clean cut and helps reassure the brand.

British Independent Film Festival 

I don't particularly like this logo but I suppose it does the job. The colour scheme is obvious to match the colours of the United Kingdom and the logo symbolises one of the most iconic eras, especially with film, the mods. Probably most well known through British film, so not a bad idea to go with but does seem a little bit cliche. The type underneath is fairly simple, does the job and looks clean.


International Film Festival Rotterdam 

I really like this logo for the Rotterdam International Film Festical. The type is quite formal in the fct that it is standardised, easy readable and legible. It is however, slightly less informal then a typeface such as 'Helvetica' for instance. The rounded edges add a playfulness to the logo, when placed with the rounded marks that make up the illustration of the Tiger. The colour scheme is black on white, works across a variety of distribution levels and saves on cost. Stands out quite effectively. Allegedly the 'Tiger' in the logo is loosely based on the original  MGM lion, which is where the relevance comes in.