COP3 _ Bernays Online Research

Sourced at :  -  http://www.thedoctorwithin.com/doors/doors-of-perception/#sthash.ITogeP7Y.dpuf

This Article is one mans opinion on all the bad things bernays' did to America, as well as what this capitalised world is still doing to us. It also mentions how Goebbels took bernays' ideas to create Nazi Germany, which is interesting for my dissertation....



TERRORISTS ARE US?


Imagine for a moment that 9/11 was a put-up job engineered for the sole purpose of cementing the current regime into power and frightening the bovine populace into surrendering even more of what little freedom they have left. Hypothetical situation now, just work with me a little. Imagine there never were any dissident crazed terrorists representing Osama or Saddam, but instead a highly disciplined though slightly whacked-out team of military fanatics, programmed somehow to think they were doing something valuable for some faction or other. A put-up job, from the inside.


So then imagine that all the violence and stress perpetrated on the collective American psyche since 9/11 about war, bioterrorism, and security has all been completely unnecessary. And that all the billions of dollars of extra security and wasted time in airports and borders was also totally unnecessary because there never were any terrorists, except us. And all the shrill media articles and “stories” that support the few underlying events have been unnecessary, their prime purpose being self promotion. Think how much our quality of life has suffered. What if all this stress has been totally unnecessary?


Many of our best people have come to precisely these conclusions. Once you got past the initial hurdle of being able to consider the unthinkable possibility that the present regime could be so obsessed with gaining political advantage that they would actually blow up 3000 of our own people, the rest falls into place. Over the top? Not such a stretch really when you compare the thousands that have been sacrificed to the whims of other blood-mad tyrants the world over, throughout all of recorded history. Exactly how are we any better?

THIS THEORY IS JUST INTERESITNG!




HOW IT ALL GOT STARTED


But wait, we’re getting ahead of ourselves. Let’s back up a minute. In their book Trust Us We’re Experts, Stauber and Rampton pull together some compelling data describing the science of creating public opinion in America. They trace modern public influence back to the early part of the last century, highlighting the work of guys like Edward L. Bernays, the Father of Spin.


From his own amazing 1928 chronicle Propaganda, we learn how Edward L. Bernays took the ideas of his famous uncle Sigmund Freud himself, and applied them to the emerging science of mass persuasion. The only difference was that instead of using these principles to uncover hidden themes in the human unconscious, the way Freudian psychology does, Bernays studied these same ideas in order to learn how to mask agendas and to create illusions that deceive and misrepresent, for marketing purposes.

THE FATHER OF SPIN 


Edward L. Bernays dominated the PR industry until the 1940s, and was a significant force for another 40 years after that. (Tye) During that time, Bernays took on hundreds of diverse assignments to create a public perception about some idea or product.

A few examples: As a neophyte with the Committee on Public Information, one of Bernays’ first assignments was to help sell the First World War to the American public with the idea to “Make the World Safe for Democracy.” (Ewen) We’ve seen this phrase in every war and US military involvement since that time.

A few years later, Bernays set up a stunt to popularize the notion of women smoking cigarettes. In organizing the 1929 Easter Parade in New York City, Bernays showed himself as a force to be reckoned with. He organized the Torches of Liberty Brigade in which suffragettes marched in the parade smoking cigarettes as a mark of women’s liberation. After that one event, women would be able to feel secure about destroying their own lungs in public, the same way that men have always done. 

Bernays popularized the idea of bacon for breakfast. 

Not one to turn down a challenge, he set up the liaison between the tobacco industry and the American Medical Association that lasted for nearly 50 years. They proved to all and sundry that cigarettes were beneficial to health. Just look at ads in old issues of Life, Look, Time or Journal of the American Medical Association from the 40s and 50s in which doctors are recommending this or that brand of cigarettes as promoting healthful digestion, or whatever.

During the next several decades Bernays and his colleagues evolved the principles by which masses of people could be generally swayed through messages repeated over and over, hundreds of times per week.

Once the economic power of media became apparent, other countries of the world rushed to follow our lead. But Bernays remained the gold standard. He was the source to whom the new PR leaders across the world would always defer. Even Josef Goebbels, Hitler’s minister of propaganda, author of the Final Solution, was an avid student of Edward Bernays. Goebbels developed the popular rationale he would use to convince the Germans that in order to purify their race they had to kill 6 million of the impure. (Stauber) 

This is the reach of Bernays.



SMOKE AND MIRRORS


As he saw it, Bernays’ job was to reframe an issue; to create a desired image that would put a particular product or concept in a desirable light. He never saw himself as a master hoodwinker, but rather as a beneficent servant of humanity, providing a valuable service. Bernays described the public as a ‘herd that needed to be led.’ And this herdlike thinking makes people “susceptible to leadership.” Bernays never deviated from his fundamental axiom to “control the masses without their knowing it.” The best PR happens with the people unaware that they are being manipulated.

Stauber describes Bernays’ rationale like this:

“the scientific manipulation of public opinion was necessary to overcome chaos and conflict in a democratic society.” — Trust Us, p 42

These early mass persuaders postured themselves as performing a moral service for humanity in general. Democracy was too good for people; they needed to be told what to think, because they were incapable of rational thought by themselves. Here’s a paragraph from Bernays’ Propaganda:

“Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind.”

A tad different from Thomas Jefferson’s view on the subject:

“I know of no safe depository of the ultimate power of the society but the people themselves; and if we think them not enlightened enough to exercise that control with a wholesome discretion, the remedy is not take it from them, but to inform their discretion.”

Inform their discretion. Bernays believed that only a few possessed the necessary insight into the Big Picture to be entrusted with this sacred task. And luckily, he saw himself as one of that elect.

LESSON #1


Bernays learned early on that the most effective way to create credibility for a product or an image was by “independent third-party” endorsement. For example, if General Motors were to come out and say that global warming is a hoax thought up by some liberal tree-huggers, people would suspect GM’s motives, since GM’s fortune is made by selling automobiles. If however some independent research institute with a very credible sounding name like the Global Climate Coalition comes out with a scientific report that says global warming is really a fiction, people begin to get confused and to have doubts about the original issue.

So that’s exactly what Bernays did.


With a policy inspired by genius, he set up “more institutes and foundations than Rockefeller and Carnegie combined.” (Stauber p 45) Quietly financed by the industries whose products were being evaluated, these “independent” research agencies would churn out “scientific” studies and press materials that could create any image their handlers wanted.


Such front groups are given high-sounding names like:


Temperature Research Foundation
International Food Information Council
Consumer Alert
The Advancement of Sound Science Coalition
Air Hygiene Foundation
Industrial Health Federation
International Food Information Council
Manhattan Institute
Center for Produce Quality
Tobacco Institute Research Council
Cato Institute
American Council on Science and Health
Global Climate Coalition
Alliance for Better Foods


Sound pretty legit, don’t they? All are bought and paid for.

USING THIS INFORMATION AS A BASIS, I CAN GO ON TO EXPLAIN HOW MCDONALDS USES A COMPANY CALLED 100% BEEF, TO WRITE THAT ON THEIR PACKAGING TO MAKE USERS BELIVE THERE I S ALL BEEF, WHEN REALLY ITS A COMPANY NAME THEY BUY THEUR PRODUCE FROM. (NEED INFO TO BACK THIS UP)

ALL THIS TO CAN RELATE TO HOW HITLER AND NAZI GERMANY PRODUCED NEWSPAPERS AND EVEN CHILDRENS FICTIONS THAT WAS ANTI SEMATIC

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:

- dehumanize the attacked party by labeling and name calling

- speak in glittering generalities using emotionally positive words

- when covering something up, don’t use plain English; stall for time; distract

- get endorsements from celebrities, churches, sports figures, street people – anyone who has no expertise in the *subject at hand

- the ‘plain folks’ ruse: us billionaires are just like you

- when minimizing outrage, don’t say anything memorable

- when minimizing outrage, point out the benefits of what just happened

- when minimizing outrage, avoid moral issues

This is the only life we get. Time is our total capital. Why waste it allowing our potential, our scope of awareness, our personality, our values to be shaped, crafted, and boxed up according to the whims of the mass panderers? There are many important issues that are crucial to our physical, mental, and spiritual well-being which require time and study. If it’s an issue where money is involved, objective data won’t be so easy to obtain. Remember, if everybody knows something, that image has been bought and paid for.