I decided to look at some contemporary designs for house wine as this is one of the products that I will be including within my brand. I wanted something that looked traditional enough but also with a clean contemporary edge which made customers want to buy it...
Knee Deep is an award-winning winery and restaurant based in Wilyabrup, Margaret River, Western Australia. We were commissioned by the owners, Phil and Sue Childs, to help them improve their packaging and strengthen their positioning in the marketplace.”
“This is a branding and packaging project for beer being brewed in the White House. Instead of being sold in stores, honorary guests receive this as a limited edition four-pack sampler from the President. This fictional brand is named We the People, drawing inspiration from the historic documents on which our nation is founded on. The labels on each bottle pay tribute to a different document. Similar to how these documents are displayed in the National Archives in Washington DC, the packaging is meant to be utilized as a display case.”
“The idea was to create the wine for those, who love wine, but every time the person goes to the shop, doesn’t know which to choose. On the pack you can find the best suitable case for drinking it, the best temperature, which food best suits etc.”
This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.
Table Water
85% of the maple water harvested is returned to nature immediately after filtering to concentrate its sugars in the maple syrup production process. Élodie and Mathieu Fleury, a sister and brother whose parents are maple syrup producers, decided to take a different look at this natural resource and recover this maple water, separated from its sugars, to create the world’s only still water of its kind, a made in Quebec product of irreproachable quality: an innovative idea in a traditional sector with a sustainable development approach.”
Sidecar recently completed a total makeover of the 150 years old mineral water brand, 22 Peñaclara. The brand’s name comes from the fact that the water flows at a constant 22 degrees celsius.
The first design of the range is the new PET bottle. Sidecar was responsible for the new label design as well as the industrial design of the bottle.
Designed by Dreamworx | Country: Bulgaria
“The task was to create a very elegant and interesting label that would make this stand out on the shelf and attract people to grab it among all the other bottles around.”
Designed by Jesse Kirsch | Country: United States
“Elegant and clean typography along with a unique caddy design allows Deep Water to stand out from its competition. The large white letters of DEEP along with small droplet in pale blue allow the clear water inside the bottle to remain prominent and appetizing. The caddy, which features a self-holding joint, needs only a small sticker on the other end to remain closed. The sticker not only acts as a means to keep the caddy closed, but also serves as its label including a barcode, price and other information. Two small notches in the caddy allow the customer to hold the 4-pack comfortably.”
Designed by Racquel Youtzy | Country: Canada | Font: ITC American Typewriter
“Racquel Youtzy (founder of tap water bottle) of Toronto, Canada designed this in response to the growing demand for safe refillable water bottles. Everything on the market seems to be geared towards the sports side of the business. Even the high end metal water bottles still have an obvious “sports feel” about them with the wide neck and stubby appearance. If you want a bottle that can be used on your table during a dinner party, on your desk at work, or even used when you are out shopping the “tap water bottle” is the product that is needed. The bottle is stylish with both a modern clean design and a retro flip cap giving it a universal appeal.
Designed by ORA-ÏTO | Country: France
“The man behind the unique design of the highly distinctive OGO water bottle is Ora-Ito, the brand name of the designer Ito Morabito. In 2002 Ora-Ito received the ‘Oscar for the best packaging’. His style is described as ‘simplexity’; simple in it’s complexity .
The OGO brand belongs to the world of style, inspiration, fashion and sport. OGO has appeared in London Fashion Week shows by Julien Macdonald and Michiko Koshino. Avant-garde designer Jeremy Scott has used OGO in Paris. In sport, OGO is a natural for stars like English rugby international Olly Barkley. The press frequently link OGO with top celebrities.”
esigned by Pati Nunez Associats | Country: Spain
“Aguas de Fuensanta has commisioned us a series of designes to be printed on 75cl glass bottles and sold in restaurants and gourmet shops.
Country: United States | Buy it
“The bottle shape, inspired by the military canteen, is designed around the principle of portability and utilization of space while maintaining a subtle harmony of form and function. The bottle is useful and fashionable; and the taste of SEI natural spring water is pure and crisp.”
Food Wrap
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