hellfire - modern alchemic/palmistry interpretations

Chad Michael 

http://www.behance.net/gallery/H-A/4633453

This is a rebrand of the herbal remedy company Herbalist & Alchemist. I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments & patterns were created from the ancient language of alchemy which is what the company's traditions are built upon.

Emily Austen

This is the sort of style that I would be hoping to achieve for the re-brand of the beer. i think that this is contemporary enough to be enjoyed by young creatives but also relate back to the initial name of the beer.